The partners not only provide the needed information and context to each asset but also help us not to repeat the mistakes that have already been corrected with the other outsourcing studios. It becomes of an essence with the project requires participating multiple game artists delivering the art in the same style and quality.Īdditionally, we tend to work closely with the team of our partners, in this case – A Thinking Ape Entertainment. At all times we have to follow provided guidelines, regularly check with our art director, and synergize efforts among all the assigned artists.
Nevertheless, the work on video game icons requires extra attention at all stages of the pipeline.Īt the initial stage, our game artists produce several sketches per icon to confirm the overall direction with the lead artist before moving forward to the painting and rendering. Of course, having an in-depth project brief with clear and coherent requirements supported by the descriptions and visual references of the needed assets helps a lot to not get lost in the woods. We try to avoid situations when we have to go back to the sketch and re-design the basic shape and type of an icon – that’s the last thing we want to happen as it devaluates all the previous work done on this asset. Therefore, it’s crucial to establish a clear step-by-step art workflow and make sure that every team member understands and follows it at all times. If working with hundreds of assets we spend more time per piece, in the end it will result in quite an expense from both our and our partner’s side. How we create video game icons for mobile gamesĪs we work on the scope of content basis, there is a predetermined amount of hours our art team can spend on each icon on average.
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